The Design Of Diesel Clothing

Diesel clothing is created by a top notch design team that is lead by Wilbert Das, who has worked for Diesel clothing since 1988. Wilbert Das began as a designer of the Male, Leather, Kids, and Accessories lines. He quickly became the head of style and creative ideas for Diesel clothing, and in 1993 was officially given the title of Creative Director.

Wilbert Das is responsible for tasks for Diesel clothing like directing all product designs and all advertising and communication campaigns. From new media and merchandising, advertising, retail and interior esign campaigns and planning fashion shows and events, Wilbert Das is simply the Man. Not only that, but he is also behind the development of new brand extensions like furniture, houseware, and automobiles. All aspects of the Diesel clothing style and image fall under Wilbert Das responsibilities.

Recently, Diesel clothing has turned its attention to endorsing young creativity by sponsoring activities in the youth market by sponsoring many projects and events like the Diesel U Music contest and the Diesel Wall artistic program. Diesel clothing is a founding partner of the International Talent Support and has been for many years, and the company also has offered sponsorship and creative contributions to the Viennas Life Ball AIDS charity. Diesel clothing has also been involved in the Sundance Film Festival.

Diesel clothings innovative approach to marketing, under the direction of Wilbert Das, has made the company the first clothing company to market their clothing in video games, and also has a unique approach to fashion shows and events. The clothes that are conceptualized and then put on the runway are fresh, dynamic, and different, which is not only the whole point of Diesel clothing, it is its key to success. The line boasts of specially designed styles of jeans for both men and women, and incorporates all of the famous and exclusive details from the two brands into them.

The fact that Diesel clothing sees the world as a no boundaries macro culture allows it to incorporate many cultural tastes into its clothing. Diesel clothing, ever since it began, has maintained a reputation of not following the fashion trends of the time, but pioneering new looks and taking chances on new ideas. The Diesel Jeans team, under the direction of Wilbert Das, has always designed clothing that speaks to independent people.

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In our free-time, pulling out a Seth Godin book, re-reading training material from Ryan Deiss, or checking out the latest post on Mashable sounds about as good as it gets.

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If youre not sure whether youre TRULY an internet marketing superstar, Id encourage you to take this short quiz and see how you do (answers below).

Define the following online marketing acronyms:

CTR ________________________
CPM ________________________
SEO_________________________
PPC_________________________
CPA _________________________
SEM_________________________
B2B__________________________
B2C__________________________
CPL __________________________
CPC __________________________
CPS__________________________
CR___________________________
PPI___________________________
PPS__________________________
KPI__________________________
SERP_________________________
URL__________________________
ASV__________________________

CTR = Click Through Rate. Number of clicks on an ad divided by the number of times the ad was shown. Eg: 100 clicks / 10000 impressions = 1% CTR
CPM = Cost per 1000 Impressions. Cost expressed in dollars of an ad per 1000 impressions or pageviews. Eg: $5.00 CPM = $5.00 for every 1000 impressions.
SEO = Search Engine Optimization. Improving the ranking of a website through the use of organic techniques.
PPC = Pay-per-Click. Method of online advertising where the advertiser pays based on how many click throughs there are to their website.
CPA = Cost per Action. Method of online advertising where the advertiser pays based on how many of a particular action is taken (eg. Subscriptions, leads, sales, etc.)
SEM = Search Engine Marketing. Increasing traffic to a website through the use of organic and paid online advertising.
B2B = Business to Business (marketing). Marketing exclusively to other businesses.
B2C = Business to Consumer (marketing). Marketing exclusively to the consumer.
CPL = Cost per Lead. Amount advertiser pays for each lead generated by ad (registrations, subscriptions, etc.).
CPC = Cost per Click. Amount advertiser pays for each click generated by ad.
CPS = Cost per Sale. Amount advertiser pays for each sale generated by ad.
CR = Conversion Rate. Number of conversions an ad or website gets divided by total number of visits. Eg: 100 sales / 10000 visits = 1% CR
PPI = Pay per Impression. Advertiser pays based for each ad impression.
PPS = Pay per Sale. Advertiser pays for each sale generated through the ad.
KPI = Key Performance Indicator. Way of measuring progress towards specific goals. KPIs are decided on within an organization and then tracked to ensure company is meeting its goals.
SERP = Search Engine Results Page. The list of sites a search engine returns when you request a search.
URL = Uniform Resource Locator. Address of a website on the web.
ASV = Average Subscriber Value. On average, the cash value generated by each email or website subscriber.

So, how did you do? Are you an internet marketing superstar?

Weve even written about some of these acronyms

Facebook Advertising: CPC vs CPM for my Facebook Ads?

10 Tips for an Effective Facebook PPC Campaign

5 SEO Tips for Your Facebook Fan Page

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