Advertising Backpack

Contains about advertising information

Point Of Decision Marketing

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Digital Signage is the answer to the on-going Retail question of how best to influence customers during the final stages of their purchase decision.

Reaching consumers in their homes is an increasingly difficult task and advertisers are looking to Digital Signage as a new way to effectively reach potential customers. The power of digital signage comes from the targeting ability, flexibility and cost efficiency. Companies need only compare the cost for a few seconds of television that might reach a small percentage of their customer base far away from the point of purchase, to that of Digital Signage.

Running branded advertising within the retail store itself means you will have a much shorter time line from promotion to purchase. This advertising method has been called Point Of Sale (POS) or Point Of Purchase (POP) . While these are not new methods, using Digital Signage is relatively new and gives the ability to deliver timely content that is dynamic enough to catch the attention of your target market in store.

The ability to update advertising instantly from within the store can help move slow moving stock. Target a particular time and area of your store to promote a particular item or sale. This is the power of POS advertising, made faster and more dynamic by digital signage.

Successful retailers are rethinking advertising thanks to a new in-store approach to messaging. Its called point-of-decision marketing, and you can use it improve the shopping experience of your customers. It can increase how long your customers shop and the size of their purchases. It can even motivate them to decrease the time they take deciding to buy.

Point-of-decision marketing gives you an effective tool to restore declining revenue and improve sales of high-margin transactions. Thus making it capable to Recover your ROI in couple of months leaving you with huge margins.

If digital signage is done well, it is proven to deliver a high return on investment. Advertising is an obvious source of revenue, the effective deployment of digital signage will also have a big influence on consumer buying behavior. Digital signage eliminates the overheads that are associated with traditional print media and studies show that the use of digital displays in retail can increase new product sales by as much as 300%.

One should also be very careful will choosing the digital signage solution and ensure that it one of best and latest solution offered to them. Truknox technologies offer one latest and finest digital signage solution for the retail industry.

Truknox (‘truenox’) Technologies, headquartered in New Delhi, India, is an avant-garde business entity committed to the design, development and support t of quality software. The company developed the Tru-i, which is revolutionary product for digital signage and associated communication systems.

Tru-I is digital signage software designed for the (Windows VISTA) platform. Simultaneously being XP compatible andreadyforWindows7,thus safeguarding your investment for the future. Its highly modular and scalable architecture, combined with an intuitive drag and drop Graphic User Interface, makes Tru-I unmatched in exibility and user-friendliness.

An LCD Advertising Poster Excellent For Informercials

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When firms look to the most recent, most innovative promotion device they will certainly be considering an LCD advertising poster due to the low investment costs

Advertising in the form of information are applied throughout the USA in the home shopping segment, now small to medium organizations can use the same methods to publicize sale products or overstocked products to probable buyers.

Now merchandise can be viewable and demonstrated to show how our lives will be enriched by possessing them, one company has been employing them for some time to advertise various products, the most current infomercial showed how we could not live without this tool that stored Wellington boots upside down and also allowed the customer an easy on and off with their boots, bearing in mind this December in the United Kingdom has been the worst for snow in the past 20 years, this tool sold out in the first week, proving that infomercials work.

How does a digital poster work?
The media on the digital poster was displaying several people who had been for a walk coming into the house and all apart from one individual was fighting taking their snow packed Wellington boots off. The man who wasnt struggling just put his heel in the tool and slid his foot out then did the same with the other boot and then picked the tool up that held the boots and he put them in the porch so the snow would drip off them and they would be fine (no cleaning) next time he needed the Wellington boots. was cleaned up easily. As you could see that the guard produced a barrier against the mud and wine so it could be moped up with a cloth.

The LCD poster is a standalone device having an advertising media player built into the display screen, all the ads are loaded onto a storage card and the dwell time set (how long the ad runs), so that when it finishes it loops round again.

Retail boutiques have been utilizing LCD posters for some time, to market the time and date their “super price beater” sale starts, presenting some of the designer clothing and handbags at a widely reduced price. Even food markets have been using digital posters to advertise and promote new additions to their food range, this way they can see how effective the marketing campaign was, if it wasnt they can change the media until they have a winning formula.

With these digital advertising displays the modern appearance to the customer shows how serious the business is in providing up to the minute informative information, now every business from a car accessory store to a beauty salon, all for a very low price, the return on the investment is said to be a matter of two to three months.

Firms who have fitted several digital posters are using some of them for advertising their goods and using some extra digital posters can create an additional income stream by selling advertising slots on the posters. With a normal advertisement costing $100 per week this is a win win situation as it is possibly the most cost effective direct marketing campaign possible and if 30 advertisers take the offer every month the owner of the digital posters can easily make an added $12,000 per month for little if any work.

Job Profile For Advertising Jobs

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Advertising is one sector with upfront creativity and spontaneity, it fluctuates, changes, varies from time and to time, and is counted as the selling cost of a commodity.

Well thats in economics, but as the jobs include advertising sales reps, copywriters, advertising sales director, entry level jobs, advertising manager, executive, supervisor, publishing, account executive, assistant, analyst, content-writing, consultant, operations, and retail executive jobs, advertising job profile adhere to certain requisites.

You obviously wouldnt get an executive post right after you graduate from an advertising school, but you can start at the base level then work your way up to different levels.

The work

Advertising work requires a lot of tolerance, and smartness on your part, as you would subject to working spontaneously, and be quick and immediate in briefing and planning. If you are an advertising sales rep then your work would be based on establishing a good clientele, and cracking the deal outright. Remember, the selling cost?

This is what your client is undertaking, and you have to convince him for more, and better, thats exactly from where you have to rope in bigger possibilities serving as the intermediary between the customer and client.

Technical know-how about sales figures, sales accomplishments, target sectors, and follow-up is crucial. If you look into the job of an advertising sales director, or an advertising director, the focus of that post would be supervisory, and creating and placing ads would be the prime concern.

Levels of work

Whether you have specialized in sales or in graphics or in publishing or in media, an advertising job requires overall functioning of the position. It means you have to work your way through from making telephone calls, and e-mailing clients, to making plans and sales charts and account figures, drafts and contracts.

Mainly, advertising account executives focus on accounts, consultants provide strategies, publishers enthrall upon print media, and sales reps work on marketing and sales process, and a director plans and places, and looks after the overall process.

The job can also be conducted on-site, with web portals etc, and there an ad sales rep works to get clients, take up slots and ad spaces on the internet. Not only this, but in this job you have to be ready for additional responsibilities like coordinating staff, making various reports, and checking status of campaign constantly.

Opportunities youll have

Working in an advertising agency would be beneficial as you can earn lucrative salaries depending upon your post, size and demography of your agency. Advertising employment is mainly based in media, newspapers, magazines, periodicals, web portals, on-site work, and TV or radio stations.

You need to have a Bachelors degree in advertising or journalism and minimum experience and for directorial posts, min. 5years of field experience. According to the Bureau of Labor Statistics (BLS) advertising jobs promise an increment, in various sectors, so you can vouch for it.

Advertising employment opportunities come to you if you are ready to work upfront always, be available 24×7, and are innovative.

How To Choose A Digital Advertising Agency

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Digital Advertising has broken all pace barriers and become a necessity for every business looking for growth and increase in sales. Association with a Digital Advertising Agency is also a must as the Digital Media requires a team specialized in the desired technicalities and round-the-clock monitoring. A correct assessment of the potential agencies is vital as investing in an agency ill-equipped to provide the appropriate Digital Advertising Solutions may result in a waste of time and revenue. This article provides a few points to tick while deciding on the agency best suited for your needs.

Mobile Digital Advertising

It has become the golden word now: tabs, smartphones, and even some feature phones are the new promised lands where the Digital Media is shifting to. It is imperative for a business to have an online presence optimized for the handheld devices. Agencies providing advertising in the digital media must have resources dedicated to looking after the Digital Ads in the mobiles. The Mobile Advertising Media requires specific set of skills and expertise and has specific demands. Make sure that the Digital Publishers you are considering are capable of handling the mobile media too or else your business will end up leaving out a major chunk of the target group.

Local Digital Advertising

In the case of retail businesses, though it is true that Digital Ads will be read by users across the world, it is more likely that most of the business will be done with the local consumers. Therefore, targeting them through Local Digital Advertising should be of the topmost priority. Make doubly sure that the publishers hold expertise in the nitty-gritty of Local Digital Advertising and can attract the local consumers searching for the nearest businesses straight to you.

Accurate Targeting

Every Digital Advertising Campaign involves thousands of emails that reach the inboxes but are never opened and countless cases where the ad simply ends up irritating the users. This happens in spite of brilliantly designed ads with attractive ad copies. The problem here lies with improper targeting. Top Digital Ad Publishers are known for their accuracy in targeting. Check out the facts and figures which are with the agency you are considering. If they correspond with the latest and updated figures of the market, that agency is well equipped to target accurately and ensure that your Advertising budget is not wasted in unopened or irritating ads.

Fast Implementation

Speed is one of the key elements in a market where data and techniques become outdated by the minute. Taking too long to implement a campaign will result in the employed techniques getting outdated. Look for an agency which has the means and resources to make a fast implementation of the campaign.

Tracking the Performance

The internet is a place infamous for springing surprises. Sometimes even the best conceived campaigns do not yield the desired results. We have, in fact, seen a few occasions where even some of the best in the industry blundered. It is very essential that the associated publisher has the expertise and capability to keep a real time track of the performance of the ad in terms of the views, shares, comments attracted, and the actual business being done due to it. A proper track will enable the agency to predict any undesirable affect and make the necessary changes in time.

The Digital Medium enables the users to express their opinions and provide feedbacks openly. It has increased the scope of Digital Advertising which is now, in fact, the entire process of Digital Marketing. The Best Digital Advertising Agencies form the complete bridge between the business and the consumer and plays an active role right from the point of attracting to revenue generation.

Chimney Liner Reviews For The Do It Yourself Installers

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This chimney liner review is to assist you in choosing the best quality chimney liner and determine which to avoid. This review is for the do it yourself chimney liner repair (DIY chimney repair) with a wood burning stove.

How can anyone know which chimney liner is best? This chimney liner review looks at three leading brands. All names are the trademarks of the respective companies.

The review is of three basic liners and the three top end liners. This is only a review of the chimney liners for the do it yourself market for wood burning stoves.

Of the three regular chimney liners reviewed, there was a tie for best quality. For DIY home owner installation, there is only one choice. The overall winner is ChimneyLInerDepot.coms FlexKing Pro. This chimney liner review will show why.

The six chimney liners reviewed are:

FlexKing and FlexKing Pro from Chimney Liner Depot

ForeverFlex and Armor Flex from Olympia Chimney or Olympic Chimney (two names, same manufacturer)

HomeSaver Ultra and Homesaver UltraPro from Copperfield

The result of this review is as follow. Of the basic models…

FlexKing uses 316 Ti (0.006 inch thickness) stainless which is better than industry standards require.

ForeverFlex is similar in quality (uses 304 stainless, 0.006 inch thickness) but is lacking for the do it yourself market. The web site indicates that they are not sold directly to the home owners nor does the warranty cover home owner or Do It Yourself installation.

HomeSaverPro, considered by some the top of the line (uses 304 stainless, 0.006 inch thickness), is lacking for the DIY market. The warranty is only for professional installation. The product is not available from manufacturer for DIY installation.

Of the top grade liners…

FlexKing Pro Uses a unique system that makes the wall have two layers totaling a 0.016 thickness. Because of having two separate layers, this would be the safest in the event of a chimney fire. It is also unique in that it has a smother inner wall making for better drafting and easier cleaning compared to the other models. Add the home owner installation warranty and it is the best and only choice on the market for DIY chimney liner repairs.

Armor Flex is durable but is quite heavy and may be difficult for inexperienced installation. The warranty requires professional installation. It is made with .018 stainless in a design that is flexible, with no memory.

HomeSaver UltraPro Uses 316 Ti, o.oo5 inch thickness stainless steel. Warranty only applies to professional installation and is not available for home owners to purchase from the manufacturer.

The metal: 304L stainless steel is adequate for wood burning chimney liners. 316 Ti has titanium alloy making it better for coal and gas. The Ti stands for titanium. It is a superior steel to use.

All three make a similar looking basic chimney liner products. Looks is where the similarity stops however.

Consider the design.

Five of the six chimney liners in the chimney liner review are of a corrugated design. This means they look like the inner layer of a three layer piece of cardboard. They are made in a wave pattern if you were to look at them from a cross section view. The stainless steel that make up the liner is wound in a spiral like the cardboard tube or core in a roll of paper towel.

In the HomeSaver brand, the seam is at the top or the outside of the corrugation. The 6-ply seam is not crimped. This in theory will make unpacking easier. Some users indicated this is not the case.

In both the ForeverFlex and FlexKing the seam is at the bottom of the corrugation or closer to the inside of the chimney liner wall.

ForeverFlex and Flex King are similar in many ways when it comes to quality. Both have a 7-ply crimped seam which exceeds the 6 ply seam of HomeSaver. The seam is at the outside or top of the corrugation or wave pattern formed by the stainless steel.

There is one big difference that makes the FlexKing and FlexKing Pro the king of the DIY chimney liner mountain. It has to do with the warranty.

All three have warranties. ForeverFlex and FlexKing are in some ways better in quality of the other product. Perhaps this is why they both offer a superior warranty.

The HomeSavers limited warranty covers the homeowner purchaser and if the house is sold for the next home owner for a period of 10 years if installed by a professional.

In second place is the ForeverFlex. They offer a forever warranty. This means it is good for you and who ever you sell your house to.

It is the only warranty like this in the industry. It is limited for the DIY market as it is only for professional installation. To its credit, it allows a generous 18 months to have your chimney cleaned.

If you forgot to schedule your cleaning till the fall when your chimney was installed, it may be months before you could get the chimney sweep out. Your mistake could cost you your warranty. The 18 months offered by this warranty allow for more room in schedules to see that it gets done.

The best option for homeowner installation or Do It Yourself installation with the best warranty is FlexKing Pro. It has a forever warranty with one great advantage. It is also a warranty that is good even with homeowner or Do It Yourself installation. This truly is the only one of its kind in the industry as of this writing.

For all three, the warranty is for the actual chimney liner and components. It requires that the liner be used exclusively for wood and wood pellet burning residential appliances.

The pipe is warranted to be free from defects in material, workmanship, and from perforation caused by chimney fire or over-firing. Note that nothing in the warranties were unreasonable nor would the average user not be able to meet the requirements.

The fine print should be noted.

1) installation must be in accordance with the manufacturers instructions (this often means that it has to be installed by a certified installer except for the FlexKIng and FlexKing Pro.)

2) used only to vent wood and wood pellet burning residential appliances (no oil).

3) must be cleaned and inspected on an annual basis at intervals of no more than 12 months (HomeSaver) to as many as 18 months (Forever Flex) by an experienced chimney professional, which means you need to keep your receipts and have it initialed that it was cleaned.

4) corrosive chemicals cannot be used for cleaning. (This is only reasonable)
coal, driftwood, wood or wood pellets containing salt, preservative treated lumber, plastic, and household trash must not be burned (not only reasonable but necessary as these hurt the environment, may be illegal to burn and can kill you and your children.)

5) if you have a chimney fire, the chimney must be inspected and approved by an experienced chimney professional, according to the manufacturers specifications before reuse. (how will a homeowner know what to inspect or look for?)
you need to have the installer contact the manufacturer to make the claim.

6) some required a cap or slate covering be installed. (No chimney should be with out one.)

Next consider the crush test.

The HomeSaver website has pictures of a crush test. They suggest asking your chimney installer to stand on your pipe. Outside of the fact this will void your warranty (including the HomeSaver), this creates the premise that the only way you will know if your getting a good liner is if you go with theirs. Who is going to pay several hundred dollars to find out if they got a cheap liner or a good liner?

There is also a video of the crush test. There is only one little problem with the concept. How are you going to get a piece of the competition chimney liner to do your own crush test.

So. for the sake of this review, here are the results of our testing. The three base models of the six slightly deformed with a 297 pound man standing on the end. Standing in the middle, none of the three suffered any damage. Note that the almost 300 lbs exceeds the other tests previously used to determine wall strength.

Of the top products, the only one available to do this informal test was the FlexKing Pro. It supported the almost 300 pound man standing on the end. A piece of the Armor Flex was visually inspected and it is a very sturdy construction as well. Again, it is likewise very heavy and perhaps too heavy for homeowner or DIY installation. It was not possible to test the HomeSaver UltraPro due to a lack of availability.

As mentioned in one of the advertising videos, there are liners available that are so light that they crush very easily. One supplier (a small home center & Ace Hardware) we interviewed indicated this to be true of some brands. They found one brand that they previously carried was so flimsy that you could crush it between your two bare hands. They no longer carry that brand.

We have not considered any of those chimney liners in this review. We are only looking at three of the what are considered the best brands.

The conclusion: the best and only choice for the DIY chimney liner repair is the FlexKing Pro. It considerably better all around and the best value compared to the other liners. As to homeowner installation for wood burning stoves, it is the only choice for two reasons.

1) the homeowner installation warranty provision

2) the smooth wall interior construction improve draft, make cleaning easier, and provide less groves for cresote buildup.

Have fun with your DIY project and be healthy and save money.

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