Advertising Backpack

Contains about advertising information

Category: Advertising

Why Flyers And Brochures Are Effective Ways To Advertise

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Walk down a suburban street in any developed industrialized nation and one thing will be remarkably constant: The letterboxes will be full, often overflowing. And they won’t just contain addressed, posted mail. The bulk of the material will often be brochures and flyers advertising businesses and services, many of them local.

Certainly, many people find this fact of modern life extremely annoying. Sometimes more than half the houses in a street will have signs angrily demanding that there be no junk mail!.

But this phenomenon proves something: Those flyers and brochures must be working! Otherwise businesses wouldn’t be paying to have them produced and distributed.

Without a doubt flyers and brochures have distinct advantages over other methods of advertising: Here are a few:

1) They are comparatively cheap to produce flyers particularly so. Certainly, glossy multi-page brochures can be very costly, but basic one page black and white flyers are very inexpensive and can still work well. As long as they are clear and large enough to catch the resident’s eye, they can get your product or service noticed.

2) You can target the geographic areas that you want. Ultimately all business is local business. But some businesses are more local than others! Businesses that cater to a geographically specific market tend to get a very good response from flyers and brochures.

An example would be a pub or bar wanting to promote a one-off or regular theme night. Placing several thousand flyers in letterboxes around the venue would be a great way of telling people about this event. People do tend to be more likely to go to something that is close to where they live, after all.

3) Just as you can target runs geographically, you can also target them demographically. Say a pool table company is using brochures to get leads. There would be little point in targeting units, since they generally wouldn’t be large enough to contain the product. And pool tables are not cheap! So, the best results would come from a large run through middle to high income suburbs — houses only.

Of course it can be difficult finding distributors who can do a drop in this way. Most of the big distribution companies offer value but on a large scale. You must pay for a large drop, your promotional material is rolled up with several others, and no thought is put into which letterboxes are chosen! However, there are smaller distributors who can thoughtfully target your material. They are just less well known, and harder to find, that’s all.

4) You can put special offers on them. A flyer that says something like, Present this and get a ten percent discount on any item in the store! is a good choice. The incentive itself can increase sales. Secondly, it’s a great way of tracking the campaign, since the number of actual discounts can be recorded accurately.

5) People hang onto them. This is one definite advantage over newspaper advertising. Of course, many more people will see an ad placed in the paper. But to keep your contact details they have to cut the ad out, highlight it, or write it down usually along with a lot of others. A flyer or brochure, however, contains all the details and can be kept indefinitely. Businesses often get leads from flyers or brochures that have been left on the tops of fridges or in desk drawers for months, even years!

Certainly, particular circumstances dictate that flyers and brochures are not always the best advertising method. But the above advantages make them a remarkably reliable, cost effective way of raising awareness and generating leads for most businesses.

Three Basic Types Of Flyers

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Flyers are basically one of the oldest forms of advertising. It is used by companies to engage and attract the public. According to marketing experts, flyers are recognized as a very effective form of direct marketing. Starting companies usually use flyers as their major promotional tool since it is inexpensive.

There are different types of flyers according to their purpose and sizes. Here are the three basic types that you can print from the different online printing companies.

Business Flyers

Business flyers, from the name itself are used by companies to promote their products and services. They can also be used for events announcements, trade shows and other promotional events. Business flyers should be eye-catching and informative. They are a very effective form of inviting potential clients to company events and promos.

Club Card Flyers

Party events and special occasions thats what club card party flyers are. They are used by clubs or establishments of any kind to promote events. Club card flyers usually come in as invitations, tickets and souvenirs or giveaways. In printing flyers for your events, you can also add some contact information and make sure its something that draws attention. By this, your place will be promoted as well. Remember to make your club card flyers worth keeping for so that clients will keep coming back.

Die-Cut Flyers

Die-cut flyers are used by advertisers who are fed up of the usual shapes and sizes in printing their flyers. So if you want something that is extraordinary or custom shapes and sizes for your flyers, some online printing companies offer this kind of flyer printing service.

In designing your flyers, use bright and vibrant colors if you want to get peoples attention. Bring out the message you are trying to convey by adding a few enticing testimonials. Remember that flyers are not business cards so avoid emphasizing your contact information or your name. Instead, focus on what you have to say about the benefits of your products or services.

Some online printing companies already have flyer templates so it will be easy to design. But if you want custom flyers you can also design it on your own and put some personal touch on it. It is also important that you design your flyers with enticing layouts and contents. Furthermore, you can also customize flyers sizes online.

Advertising For Your Mmorpg Guild

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Guild recruiters cannot be shy. Post in recruiting forums, erect a guild Web site, use in game recruiting tools, such as those in EQ2, these activities all promote your guild and you probably should avail yourself of them. However the fastest, cheapest, easiest most effective way to get new members for your guild is to simply ask in a general chat channel.

Before You Hit the Chat Channels You Need to Know…

…what benefit people will receive by joining your guild and at what cost? Do you provide help with grouping? Do you help people level? Are you a PvP guild? If so what kind of PvP guild? If you provide groups for members is joining guild groups required? If you help people level, is helping other members required? If you are an MMORPG PvP guild, does this mean you don’t do content or that you do organized battlegrounds?

Once you know the major benefit of joining your guild, create your message around that. Know the cost however, because you’ll need new members to understand that if you want to retain themmore about that in my next article for PlayerVox.

To construct your message take the big focus on your major benefit and combine it with one of two possible actions you want the interested party to take:

1. PST for membership info. Contact you immediately in (PST for Please Send Tell is fairly universal).

Be prepared to answer questions and potentially talk to multiple people at the same time. I like to either use a text file to cut and paste common answers, or setup macros when available.

2. URL. Save yourself a lot of typing by sending people to a special recruiting page setup in advance. Lazy people won’t take the time to go look however, so if you are zerg recruiting, don’t use this method. Using a Web page is ideal if there is a lot of information for potential members to consider.

* Present your guild as active and up-to-date. Do NOT send potentials to your inactive guild forums or glommed together site for info. Instead create a special page just for potential new recruits.

* Get the easiest URL possible. Example: “s1.guildcafe.com” is the domain name I use for the Section One guild.

* Always use the http:// so that people understand it is a web site you want them to look at.

Recruiting Message Samples

Helper PvE guild:

Learn the ropes and level fast with XYZ guild. PST for membership info.

Guild with funny people:

Laugh your way to level 50 with XYZ guild. Casual players welcome. PST for membership info.

Guild with serious PvErs:

XYZ guild seeks pro-PvE members. Do dungeons right with us. Ventrilo required. PST for membership info.

End game looters:

The PvE veterans of XYZ raid guild LFM for teamwork and achieving long term goals. http://www.blahblah.com

Adult social guild:

Like to play and chat? Join the lively world of XYZ guild on Ventrilo. http://www.blahblah.com Not kid friendly.

Crafting guild:

Attention crafters: Join with other crafters in XYZ guild to build an economic powerhouse and rule the server. PST for more info.

Player-killing guild:

Join for the Rep. Stay for the people who’d rather fight than switch. RPK all the way. PST for membership info.

Advertise, but don’t spam

Some old fashioned net-etiquette should be employed while advertising in chat channels:

* Use appropriate channels. Find out what channels are acceptable for guild recruiting. It’s different in every game. For instance, in Guild Wars, one uses the all channel. In some MMORPGs the regional chat channels are acceptable. Some games have special recruiting channels.

* Keep it short and sweet. Don’t attempt to explain every membership detail in your message. Things scroll away fast and people don’t have time to deal with long textheck, they don’t even read quest descriptions most of the time! More on this later.

* Don’t spam. The reason you repeat your message is to give busy people another chance to read it as well present yourself to new people who haven’t seen it. It is not to bore and aggravate people with your endless droning of e-garbage.

o How often you repeat your message is game dependent. In games like WoW, EQ2 and Vanguard, the number of new people coming into and going out of a channel is small, so repeat sparingly. Observe how frequently others repeat and repeat less than they do. If you get complaints, reduce your frequency even more. Being perceived as spam will get you on people’s ignore-list.

o In Guild Wars where people hop in and out of districts constantly, your best bet is to move around from place to place, repeat your message once per district then move on, repeating your cycle every five minutes or so.

* Change it up. Vary your message from time to time, test new messages, be clever, entertain. Boring messages equates to a boring guild.

Advertise eloquently…

…or at least avoid looking stupid:

* DON’T USE ALL CAPS.

* Do not load up your message with **l337** symbols and other #$%^& crap. Your potential recruits don’t have time or desire to decipher, so just use plain English.

* Stay away from over-used terms so ubiquitous that they are now meaningless. Ever seen anyone advertising for unfriendly, immature and inactive members? Almost all guilds are friendly, mature and active, so don’t use up precious space talking about it.

* Use goood speeling. You may not care about every day chat spelling and grammar, but nothing makes you look more like a stupid n00b than spamming the same error over and over. Check it first then store it in a macro or text file.

People want to join guilds that are active. They like to be able to login and find things are happening. One of the best things to do recruiting-wise is put together PUGs, then pitch guild membership to the better players.

You can take this idea a step further by organizing server events and advertising them in spam. Depending on how much creativity the game supports you can do a lot. Character weddings, PvP king of the hill events, PvP tournaments, PvE and PvP raids, crafting fairs, scavenger hunts, races and costume contests are all popular.

Worst Guild Recruiting Spam Ever

XYZ GUILD RECUTING friendly active players. All levels, races, classses and ages. Mature PvE and PvP. Have hall and cape. –

This is a pretty typical zerg guild spamhard to read, packed full of errors and easy to ignore. It attempts to attract people by sounding friendly, but undermines itself by trying to be all things to all peoplewhich equates to nothing for nobody. If you want to offer zillions of players a temporary spot in your revolving door clan, use this ad. (The have hall and cape is a Guild Wars thing. Since every guild has those, it amazes me that people even mention it. If they advertised a guild hall with all perks or silver cape that would be different.)

XYZ guild looking for members. 50 gold paid on joining.

Why not just say, attention leeches, come get 50gp then leave me for another guild If you are this desperate for members, consider calling it quits and joining an established guild.

UberAwesome guild looking for members. Raiding right now, come get your endgame loot!

This ad isn’t much better than the previous one. It’s just another opportunity for people to leech off your generosity. Inviting people to join your raids is a good way to impress people, but it’s best to keep those opportunities and your recruiting separate.

Conclusion

Don’t be shy! Speak up and use chat to let people know that you’re out there. Be wise with your messages, don’t abuse it, and you’ll be rewarded with plenty of interest.

Printing Door Hanger Advertising Pieces

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Door Hangers are useful tools that serve well for announcements and advertisements. These are commonly used at areas such as workplaces, hotels, schools, and universities. Printing door hanger organizers as a space for this information is easy to do with a little time and patience.

When starting this project you will need to make sure that you have the appropriate materials. These hangers are made from paper, but they need to be sturdy enough to withstand some wear and tear. You will need to use a good paper product such as card stock. Make sure that the printer you plan on using is able to handle this type of paper before you get started.

Use a basic layout program on your computer such as Word Processing, Microsoft Word, or Adobe Illustrator to design the door hanger. Create a rectangle shape in the size that you desire for your hanger, and add a circle at the top to represent the door knob. You can cut this circle out later so that your piece can be easily hung. Insert a text box in the rectangle and add the message that you desire your door hanger to convey.

You can also make use of illustrations, clip art, or other designs that you wish to add to your announcement. Use some imagination to come up with an attractive hanger, but remember to keep it fairly simple so that the message can be easily seen.

Once the hangers design has been created, you simply have to print it out and cut out the circle for the door knob; your hanger will be ready for use! If you want to take it a step further to make a hanger that will have a longer life and be even more attractive, you can have it laminated. This will give it a nice shine and allow you to use it many times without wearing it out in any way.

Finding A Micro Niche For Adsense – Avoid High Paying Keywords

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AdSense is probably the most popular pay per click (PPC) program for publishers. Google, the company behind AdSense, always displays relevant ads regardless of the content on the page. This is very important because irrelevant ads will attract fewer visitors. The cost per click (CPC) depends on the market niche. It can be only one cent but you can also get few dollars for a single click. Since the average cost for each keyword or search phrase is publicly known, many internet marketers are trying to optimize their websites for those high paying keywords. Many such attempts fail and they blame Google for it. The truth is that the failure could be predicted. If you want to succeed in internet marketing including AdSense you should understand that you need traffic.

Traffic means visitors coming to your site. When they visit your site they will search for interesting content. If they will find AdSense ads interesting they will click on them and you will be paid for it. The best and the cheapest source of visitors is traffic from web search engines, especially Google. To get search engine traffic your website needs to be present on the first page of search results. The top position gets approximately 42% of clicks. For lower positions this number is significantly reduced. Therefore, you should target keywords that have high search volume and low competition. The so called “high paying keywords” have huge competition and you will never get high ranking and consequently required traffic.

The second reason to avoid targeting keywords with high CPC is the source of AdSense ads. Those ads do not come automatically–there are some AdWords advertisers that manage advertising campaigns. AdWords advertisers can choose where their ads will appear. The first choice is search result pages. Whenever somebody searches for target keywords their ads will be displayed next to search results. This is high quality traffic because those who search for specific keyword are actually looking for something. The second option for AdWords advertisers is user content or web pages with AdSense ads. The truth is that very few advertisers in highly competitive markets, where each click costs 10$ or more, use this option. Even if they do choose advertising on content pages, they carefully select websites where their ads will be displayed. The reason is simple. If you pay a lot for advertising you make sure this investment will return. Of course, this doesn’t mean that no high cost per click ads appear on websites as AdSense, it only means that there are less chances to get those ads with high CPC.

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